The 4 P's of Marketing are lame.


Not that they were a bad idea at the time. So before I rip them apart, let me give you some background where they came from.


Edmund Jerome McCarthy was an accomplished marketing professor in the 50’s and 60’s at several influential universities, such a Notre Dame and MSU. He had a long educational career and actually just left us in December of 2015.


With Perrault Jr and McCann, he co-authored in 1960. This work is where the 4 P’s of marketing where outlined and explained- Product, Price, Place, and Promotion. This had been coined as the marketing mix by a previous intellectual, .


Here’s you’re takeaway: 1960!


We are teaching a marketing principle from a day and age where color television was still new!


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